The Impact Of Dynamic Capabilities For Chinese Brand Internationalization

Under the background of economic globalization, a country can not meet the market needs of brand development, more and more Chinese brands towards the door to international markets. Although the Chinese brands on the world stage performance more and more exciting, but on the whole, Chinese brands, brand awareness, brand image, and so still have not recognized by the world, China’s well-known brands also a great disparity from the world-class brands, so Chinese enterprises in the brand building road still have a long way to go.Dynamic ability can break the rigid constraints of core competence, so that the original capacity of the system is updated to the new ability system, allows companies and corporate brand to be more flexible to deal with complex and changing international competitive environment, sustainable competitive advantage, thus promoting China international development of the brand. Therefore, the enterprise management capabilities of dynamic capabilities have a significant impact on the international development of the brands, specifically the dynamic capabilities of enterprises constitute an important factor of international influence of the brand.In this paper, based on the extensive literature reading, This article think ability dynamic ability constituted by the dynamic environment insight and technological innovation capability of enterprises. Empirical analysis of the data which by collected. Then This article will to draw definitive conclusions, and then to China International Brand analysis of the status of the development of our brand development of international recommendations.Through empirical analysis we draw: the proportion of entrepreneurs executive master’s team, the number of patents entrepreneur team of overseas experience, R & D investment and enterprise applications each year have significant positive impact on the international brand; and entrepreneur team the proportion of foreign executives and R & D personnel enterprises accounted for the total proportion of employees with international brand presence no significant negative impact.Conventional dynamic capability and international brand research methods compared, this paper innovation from the research point of view. This article from the perspective of overall enterprise management and the ability to dynamically Component and international brand combining research, which was previously very few people involved. In this paper, panel data empirical analysis of a hypothetical question, which time-series studies in line with the time attribute dynamic capabilities.Dynamic capabilities of international brands have a profound impact, relatively few domestic scholars, whether research on dynamic capabilities or analysis of international brand. This paper aims to analyze useful suggestions by dynamic capabilities constitute a factor on the international brand of Chinese brand of international development and enrichment-related field of study.