| With the development of the global economic integration, China’s financial reform has entered the deep waters, increasing financial disintermediation, customers increasingly diversified demand makes the domestic banking industry is facing unprecedented challenges. The complex market structure, fierce competition and today’s business environment is different from the past. Development throughout the domestic and foreign commercial banks, in order to adapt to the current macroeconomic situation change and promote the management transformation, thinking to investment Banks to carry out the integration of business management has become an inevitable choice for commercial Banks. Since May 2002 the Industrial and Commercial bank of China set up investment banking department, China construction bank, Bank of China and the other large commercial bank such as Shanghai Pudong Development Bank, China Merchants Bank, industrial joint-stock Banks also have followed up, by setting up a form such as investment banking or set up financial holding company actively explore investment banking market, has obtained profit dramatically. Investment banking as a bridge toward the bank credit market and capital market, can help the Banks in the existing system of financial industries managed and supervised respectively through capital market, become commercial Banks into the tentacles of direct financing market, prompted banks profit growth significantly. In recent years, city commercial Banks by the start-up become more mature, has become an important force in China’s banking system, in promoting our country’s financial system to improve and promote local economic development has played an important role. Carry out investment banking business is Jilin bank deal with the new financial development situation, to adapt to changes in domestic financing pattern, the important measures to break through the bottleneck regulation, is deepening income structure adjustment, promote a comprehensive financial service level, the only way to cultivate the core competitiveness. After recent years of development, Jilin bank investment banking although accumulated certain experience, but the proportion in the total revenue relative to trade there is a certain gap, and business models are not mature enough, therefore, Jilin bank investment banking must be improved in order to rapid development.In this paper, by adopting the combination of theory and empirical methods, summarized relevant theoretical knowledge, combined with the practical data, economic data, and research on the current commercial bank on investment banking information for comprehensive understanding, from the meaning of investment banking at home and abroad and innovation theory, this paper distinguished Jilin Bank to develop investment bank business in the process of analyzing the situation and the necessity, and use the analysis, through the bank of Jilin in investment banking researches in internal and external environment, and points out the feasibility of the business. Together with the present situation of Jilin bank investment banking development around the business system, business model, risk preference, and points out the problems existing in the marketing strategy, etc. On four big state-owned Banks, joint-stock commercial Banks and local commercial Banks, for example, by exploring the domestic trade investment banking business development model, and find out the need to fit the development of Jilin bank can reference mode. Finally, from set up investment banking business organization structure, establish the investment banking business management mode, accelerate the investment banking product innovation, strengthening the investment banking risk management and optimizing investment banking team building the five point of Jilin bank investment bank business specific improvement measures are put forward and the development strategy. |
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