Research On Creative Product Design Of Yuelu Academy Culture

Yuelu Academy, one of the world's oldest academies, was founded in AD 976. It has always been a place of Confucianism education, and the birthplace of Huxiang Culture, which means the achievements and characteristics of Huxiang Culture can be traced back to the history of Yuelu Academy. The history of Yuelu Academy is the process in which Huxiang culture formed, developed and prospers. The academic atmosphere in Yuelu academy has become the cultural ethos of Hunan; the academic innovation in Yuelu Academy has become the core of Huxiang Culture; the talented people from Yuelu Academy reflect the historical contributions of Huxiang culture.However, product design here is getting far away from its national identity and meaning in spite of the rich history and cultural tradition of Hunan. Western mindset,lifestyle, modern concepts continuously bursting into Chinese society, Rigid use of traditional cultural elements, and indiscriminate imitation of modern Western design trends, all give new challenges to the heritage and development of Yuelu Academy and Huxiang Cultural.Firstly, based on the product semantics and design semiology, combined with the concept of creative industries, this paper analyzes current Yuelu academy cultural product design as well as design elements, and puts forward an approach to develop creative products of Yuelu academy; that is, to grab the main tone of Yuelu Academy Culture, to analyze the cultural elements, to make reasonable transformation, and to find the resonance of Yuelu academy and creative product design with creative product design and development as a purpose. Secondly, the paper includes a research on the design approach of creative products with Academy Cultural characteristics,which relies on the analysis of the typical characteristics of visual perception, color features, tales, user market research. Thirdly, a material database is constructed.Finally, the paper presents a system of knowledge of Yuelu Academy and a design model of relevant products, and it is concluded that the design plan of creative products of Yuelu Academy should be themed Order combines with harmony, Here is the best.In the present, issues on creative product design are booming, while people are able to do a better job in terms of carrying forward local and traditional cultures.However, there has been no influential ethnic features in creative design practice oftraditional culture. What is the significance of traditional culture? Based on the relation between traditional culture and design elements, this paper proposes that this nation's creative design should turn from extraction and use of traditional cultural design elements to the analysis and construction of its cultural connotation, and from a direct combination of cultural elements and product modeling to the design based on cultural creativity. The author expects the paper to be of certain help in practicing creative product design of local culture.