Concept Design Optimization Of Product Development Process Based On House Of Quality In H Company

As is known to all, The research and development of Automotive electronics has such characteristics as long development cycle, high development cost, containing multiple product components, complex structure, high quality and safety requirements, etc. With the increasingly competitive market environment, that eac h Automotive electronic and parts enterprises must face the situation is how to develop the new product which has high quality, short cycle, and low price to achieve customer requirement.Nowadays, As the proportion of automotive electronic components in the vehicle is more and more heavy, H company as the leading enterprise in automobile electronic parts and components industry, especially in can fully embody the capability of research and development and manufacture of electronic automotive spare parts industry, how to accurately and rapidly develop new products become as imminent. That the Automotive electronics product development are success or not is not only related to company's own research and development ability, but also depends more on new product development process which can meet the requests of customers.Without a doubt, in new product development process, the most important is the concept of product design.This article takes H company vehicle electronic product conceptual design process as the main research object, to research and development organization structure as the secondary research object, in the following aspects are studied and discussed.Firstly, the current new product development processes of H Company are introduced, with comparing the status of automotive electronic components at domestic and abroad enterprises, to point out the major problems existing in the concept design phase of H company new product development process-- lack of innovation and Human resources structure efficiency.Secondly, through the steps such as the analysis of customer demand and create customer specification, to build a structured process model of the new product development; Then using HOQ theory, in the product development process of H company concept design phase, intuitive matrix model is established to determine the conceptual design; take an automotive electronic product in H company as an example.Then, simultaneous contrast related products of excellent enterprise development team and organizational structure, compared with the existing organization of H Company, based on constructing efficient project development team and the organization structure, to build efficient organizational structure for H Company.Finally, the method has been given to implement the imp roved H company concept design phase process and model, the improvement of the efficiency of organization structure effect has been evaluated. Wishes this articles can improve the concept design capability in H Company, additionally; hopeful other automotive electronic components company can take it as a reference.