Evaluation AHP-fuzzy Comprehensive Evaluation Based On The Nanjing City Commercial Complex

Commercial complex evolved on the basis of urban complex on the city as a major business development model, the emergence of commercial complex not only satisfy consumers "one-stop" shopping needs, but also the formation of a unity gathering of business environment,through the "consumption function + mode + commercial space," a combination of innovation,there is a commercial complex undoubtedly have brought new vitality. Currently, the commercial complex in the various provinces and cities nationwide development trend continues unabated, as a rising star in Nanjing second-tier cities, commercial complex development in the rapid development has also brought a lot of problems, including inadequate layout formats, spatial structure unreasonable, insufficient consumption potential, operations management inappropriateness. Through the evaluation of commercial complex in Nanjing, the combination of theory and practice, to promote the healthy development of Nanjing commercial complex to provide new ideas.The paper, based on previous studies integrated, optimized from the point of view of development operations cut, with the analytic hierarchy process to establish the index system Nanjing commercial complex evaluation, fuzzy comprehensive evaluation method to evaluate the commercial complex in Nanjing, and the evaluation model Establishment index factor weights,the weights of each evaluation factors and score value product value added combined questionnaire data statistical analysis results of the evaluation. In the empirical research, the paper selected three typical cases, namely Nanjing Aqua City, Nanjing Hexi Wanda Plaza,Nanjing impression sinks. Nanjing Aqua City is located in the main city, has unparalleled location advantages, Nanjing Hexi Wanda Plaza Nanjing impression and sinks are all new city,except that the Hexi Wanda Plaza, next to the main city, with the Youth Olympic success led to the whole area prosperity, Nanjing impression sinks located in Jiangbei, 2015 national District is located, and the main city across the river, through the opening of a number of river tunnel indicates unlimited potential for future development. Three complex located in different areas of Nanjing, have different advantages and disadvantages, but also has similar characteristics in common.The main outcome of this study is the first use of a fuzzy AHP comprehensive evaluation of the commercial complex to evaluate screening 34 indicators to establish evaluation index system,the evaluation level established on the basis of a questionnaire survey, a comprehensive evaluation of the three cases. Structure results in terms of functionality, the evaluation of the three are ? grade "good"; in terms of quality of experience, evaluated three were grade ? "better"; in environmental conditions, and Aqua City Hexi Wanda Plaza evaluation ? grade "good", compared with the impression Department ? grade "good"; in the development conditions, and Aqua City Hexi Wanda Plaza evaluated as grade ? "good" impression sinks evaluated as grade ? "better. " Overall, the Nanjing City Commercial Complex better overallrating level, but there is still room for improvement, according to the evaluation results, the Nanjing City Commercial Complex optimization proposal for the development and construction of commercial complex in Nanjing, provide the basis for long-term operation, At the same time the development of city commercial complex from the reference guide.