Research On Color Planning Strategy Of Small And Medium-sized Cities In Cold Region Based On Questionnaire Analysis

Urban color city planning is an important field,but also the most intuitive and understanding of the visual elements of the urban landscape.Since the special discussion on urban color was held in Beijing in 2000,it has attracted great attention in the field of urban planning,and has carried out color thematic research and planning in many large and medium-sized cities.In recent ten years,by introducing the theory and experience of foreign city color planning,our country’s urban color theory and related system are gradually enriched and perfected.However,a series of problems such as the homogeneity of urban color and the loss of urban color characteristics exist widely in China.Different geographical,climatic conditions and different urban scale make urban color planning different in theory and method.Due to its special geographical climate and the serious color problems in the process of urban development,it is necessary to study and plan the color of small and medium-sized cities in cold regions.The research of this paper is based on the cold region small and mediumsized cities,the influence factors of its color are deeply excavated,and the questionnaire analysis is combined into the urban color planning,and the corresponding urban color planning methods and strategies are discussed.Based on the theories of color science,color psychology,color geography and so on,the paper summarizes the color planning strategy by combining theoretical research,case comparison analysis and empirical analysis.Abstract and deduce,discuss the similarities and differences of color planning contents,methods and strategies between small and medium-sized cities in cold region and temperate subtropics and large cities.At the same time,by comparing the questionnaire contents of different regions and different cities,a questionnaire system suitable for color planning of small and medium-sized cities in cold regions is summarized.Finally,through the demonstration of the practical project in which the author participated,the paper further tests the theory,strategy and operation method of color planning of small and medium-sized cities in cold region based on questionnaire analysis,and makes a summary and prospect of application.With a view to the color-planning of small and medium-sized cities in cold regions,there is a targeted reference and reference significance.