The Popularity Of Internet Literary IP

The drama Nirvana in Fire,consisting of 54 episodes,has been adapted from an Internet novel with the same name by author Hai Yan.It is directed by Kong Sheng together with Li Xue and is co-produced by Shandong Entertainment Media,Beijing Ruyi Xinxin Film Enterprise and Dongyang Sunshine Film and Television Co.Ltd.,in which the co-stars include Hu Ge,Wang Kai,Liu Tao,Huang Weide and so on.The story of the drama mainly revolves around a gifted young man named Lin Shu,who escaped death when his father's army was framed and obliterated by a scheming political rival.However,struck by poisons during the battle,his face was permanently spoiled.From then on,Lin Shu adopted a new name,Mei Changsu,and showed up with a new identity to pave the road for Prince Jingyan to take over as king,as well as the avenging the injustices dealt to his troops many years before.In 2015,the television screen brimmed with IP dramas based on Internet novels ranging from My Sunshine and The Graver Robbers' Chronicles to The Journey of Flower and Nirvana in Fire.At present,all the Internet novels are not aimed at being turned into films or dramas any longer.Instead,they are in an effort to makefull use of the value of Internet in the capital market,thus making an extremely profitable industry chain of Internet literary IP.Under such a profit-making model,a number of unqualified dramas full of money worship and entertainment have been produced.However,owing to Nirvana in Fire,the circumstance of the market has been altered and many “IP dramas” with both social benefits and economic benefits have been created.This paper aims to search a way for IP dramas to develop sustainably in the future.Starting with the summary of Internet research,the author elaborates the definition of IP and IP dramas and the status quo with both domestic background and international background taken into consideration.In the document About the Prosperous Development of Socialist Literature and Art issued by Political Bureau of the CPC Central Committee,the concept of “Internet literary” has come in the public for the first time,which indirectly shows the value of Internet literary IP.And the drama Nirvana in Fire is extremely worth studying because of its social benefits and economic advantages.Chronologically,the author explores the development as well as the formation of the industry chain of IP dramas.Also,the reasons for the popularity of IP dramas are to be explained from the perspective of communication.Obviously,such popularity has made up for the gap of film products and profit-making existing in the film industry which develops at a high speed.Taking the drama Nirvana in Fire as an insight,the author analyzes the light industry chain illustrated in the drama above in the following ways: drama production,drama marketing and dramabyproducts.At the same time,this drama has a very high value of research.Compared with former costume dramas,this drama has a new discovery about emperor culture,scheme culture and martial arts.Moreover,its exquisite details and elegant pictures outweigh the presentation methods of other dramas and generally the drama makes a breakthrough in the shape of its characters,which undoubtedly make itself a drama worthwhile to be taken as either a significant reference or a meaningful model.