The Application Of Metaphor In Sign Design

Logo is a symbol of mass communication,is an important part of the visual recognition system,is also a highly generalization of art,it with a concise image expression meaning,convey a clear,specific information is beyond the language and the language function.This small and refined form of language,constitute a modern symbol of the special artistic charm.The symbol is the unique language of the super condensed information carrier.It is the general expression of the purpose,the content,the nature,the idea,the spirit and so on.A good sign to reflect the corporate spirit of the enterprise,the nature,the root of design is belongs to the category of graphic design,but the signs design not only in appearance and recognition,is actually included from the figure obtained Enlightenment Culture and showing the spirit of enterprise of.Contemporary consumer society,people commonly used "visual survival" hook eye "consumption" and other words to describe today's consumption pattern,the visual image of the people demand more and more,are increasingly high requirements,but globalization of cultural resources do not represent the cultural connotation of globalization,logo must have profound meaning,if can will mark the use of metaphor in Semiotics to find a new starting point,clear graphical selection and design processing accurately find special graphics and general meaning.To analyze the importance of metaphor in logo design,and its semantic representation in visual communication process,so as to transmit information more quickly and better.Modern logo design combines the aesthetics,science,design psychology and so on many disciplines of knowledge and culture,metaphor is an important means of human thinking.It is directly involved in human cognitive process,design an effective design approach are in people with logo graphic expressions and enterprise spirit.Therefore the designer's knowledge and accomplishment directly determine the quality of the logo design.Only the accumulation of knowledge,the storage of energy,the principle of knowledge,knowledge of the design of the logo is full of profound connotation of metaphor.