Silk Road Social Memory Media Image Building

In 1979 Japan's NHK television station jointly with China Central Television documentary "Silk Road", with images showing the area along the Silk Road history and culture, but also opened the Chinese and foreign co-produced TV documentary prologue. After the Silk Road theme documentary "New Silk Road", "Silk Road, resumed journey" "looking: the new Silk Road Journey" respectively from different perspectives show the picture of ancient Silk Road. Based on the four documentaries in the text of discourse analysis, that the construction of the social memory media image picture Silk Road, Silk Road history of time and space to create the image of "representation" and "Imagine." Mass media images shape the discourse of a social consensus in the image of the Silk Road. Media image screen shots and narration language, not only on the construction of the ancient Silk Road "Imagine" in the vision, and spans the reality of the media presentation level, but the deeper levels of meaning relating to the construction.In the three decades discourse Change Silk social memory, the era of co-construct the image belonging to the Silk Road and the blend of ancient and modern proposition flow from the initial popularity of the Silk Road Silk Road cultural history of historical discourse under the new individual and ethnic perspective in the history of civilization to construct the Silk Road, to the economic and cultural exchanges in the community of the New Silk Road vision, discourse Changes documentary is presented in the media image of the Silk Road condensation social memory. Its nature is presented on the legalization of the current reality of the social order, the Silk Road is a construction by the media image "imagined community" concept.