Chinese Characters Graphical Application In Outdoor Clothing "Lu Sen" Brand In Logo Design

Along with the development of market economy, China's apparel brand logo design gradually springs off with diversified styles. To begin with, this article discussed the visual characteristics of Chinese characters Graphical in clothing barand logo design. Then stem from graphical representation, symbolic and national aspects, it analyzed Chinese characters graphic manifestation in the clothing brand logo design. Finally, to take the theory into practice, the project of "Lawson" outdoor clothing is carried out. This paper given a detailed introduction of this project, starting from the formation of design theory and concept to the implementation and application of the idea, from the aspects of brand market orientation, culture orientation, graphical features of the logo design, color characters and layout features.