Development Of Chinese Characters Design Application Of Brand Logo

Chinese characters is the text of the most ancient old ideographic Chinese writing symbols; material carrying body language, has a wealth of visual symbols; under the protection of uninterrupted history and civilization of the Chinese nation are still in use, contains a profound cultural;evolved from hieroglyphics the the phonetic defined Logogram, set shape, sound and meaning as a whole, highlighting a strong artistic; image of innovation in the design market, with a strong design program. Now Chinese characters as a unique design elements, are advancing with the form, active in the domestic commercial market economy being. The thriving real estate to drive in full swing in real estate graphic design, real estate graphic design aimed at the transmission of information, the transmission of information of Chinese characters meet the design purpose. Based on modern design in the practical application of Chinese characters, Chinese characters can be seen, are showing strong vitality and inexhaustible power of design, this design features characters.The article is mainly from a Chinese character and art design theory point of view, the inevitability of the analysis of Chinese characters in the real estate brand logo design, programming, art, five of the symbolic and cultural aspects, theory and practice of combining research methods to explore analysis, based on theoretical research in the field of contemporary design, as well as a large number of excellent market design case, taking into account the metaphysics and physics academic position, and strengthen the thesis of the theory of academic, timeliness, explore design methods and design philosophy of the Chinese characters in the real estate poster design, in order to guide the poster designer to create more in line with the trend of the times and the general public to appreciate the level of outstanding design of Chinese characters.