Research On The International Competitiveness Of Film Enterprises In China And The United States

With the rising of Chinese industrial level,the cultural industry,basing on its advantages of low energy consumption,great potential and wide radiation,has become a new growth point of the national economy.In recent years,China’s film market is flourishing to the world’s second largest film market and driving its growth around the world.However,Chinese cultural industry,especially the film industry,started late and had little market experience.In order to enhance their own strength faster and expand the international market,major film companies take mergers and acquisitions,cooperation and other measures to enter the international market.American film companies own rich experience on international competition,and Hollywood film model is recognized in the global market.It is helpful for enterprises to compare with the development environment and international competitiveness between Chinese and American film enterprises,which will clear the advantages of Chinese enterprises,strengthen the success rate on international operation,and promote their international competitiveness.The American sample enterprises has competitive power on the better ability to running their enterprises and projects.The international competitiveness of Chinese film enterprises is the breakthrough point of this paper which demonstrates the situation of Chinese film enterprises first.After that,this paper carries on a more thorough analysis by comparing the Chinese and American film enterprises from the factor conditions,demand conditions,related and supporting industries,enterprise strategy,structure and rivalry.On this basis,an evaluation system on international competitiveness of film enterprises is built up,including 10 indicators.A quantitative analysis on the international competitiveness,which selects 25 domestic and international film listing corporations as the research sample,is made by the method of factor analysis.The evaluation results obtained from the qualitative and quantitative analysis show that the Chinese sample enterprises has certainly international competitiveness,benefiting from the domestic booming of capital market and film market.Therefore,the Chinese film enterprises must focus on the promotion of the efficiency on the capital and management,increase technological and innovative input.It will be useful that strengthen the sense of internationalized operation,diversify ways to extend the film industry chain and learn from the international topping enterprises to ultimately realize the upgrading of themselves.