Industry Chain Elements Research On Adapting NET Literature For Film And TV Dramas

Based on the theories of industry chain elements research in economics and management,I try to systematically make a preliminary exploration on art,technology,environment and culture in the commercialization of the interchanges from literature to film and TV dramas which has been a hot topic.This paper contains four parts,the first part is about net literature as raw materials;the second part is the interchange from net literature to film and TV dramas as the first production link;the third part is film and TV dramas making as the second production link;the last part is about publicity and distribution as marketing link.Working on the representative love theme,there are the summarize and analysis of general principle,as well as characteristic,blind spot,method and tendency in Chinese situation.Therefore,it develops the research thought which is closed to concrete problems in the industry of the interchanges from literature to film and TV dramas,and is more comprehensive and different from the uni-directional exposition of net literature,film and TV dramas or pure industry in the past.In addition,according to the rules of industry,keep essential discourse power for the artistic character of cultural production and the bottom line of humanity under industrial pressure all along,exam their trait,boundary and voice in the process of industry chain.