A Study On The Visual Psychology Of Dynamic Images In WeChat Public Numbers

With the development of the times,the way of reading becomes faster and faster.The appearance of the image,the visual language and the visual form,makes the human beings rely more on "reading drawings" to obtain information,which is the result of the progress of the times.The dynamic image is in the static image of the traditional way of presenting it as a step forward,it is more realistic,interesting and extended,can capture the viewer's attention,but also to convey information,by the time of the extension to the audience left a deeper impression.We Chat public number,the current most popular,most of the new era of reading the label of communication,the author is limited in such a range,can be targeted to draw conclusions.In this paper,we first introduce the concept of dynamic image and the properties of the dynamic image in WeChat public number.Then discusses several forms of dynamic image interpretation WeChat number of public reaction in visual psychology,the study of motion electromotive force,the dynamic images form,color and light,is the starting point and a breakthrough-that in the visual psychology category experience in organization and structure,and that the two designers and the main audience will jointly create design works narrative style and mental activities are inseparable.Based on the above theoretical basis,to analyze the design method from the visual psychological reaction,focuses on the analysis and research of WeChat public number in the form of dynamic image and visual psychology in the design of the map to guide its creation.In modern society,people need more effectively absorb the useful information,graphic designers should find out some dynamic image design breakthrough from visual psychology,find the dynamic image design to watch people channel,solve the audience's visual need to cater to the audience's psychological expectations.This is also the article in the WeChat public number as an example of this new platform to explore the significance of the visual image design of the psychological laws.