A Report On Amplification In English-Chinese Translation Of The Founder's Mentality (Excerpts)

With the development of economic globalization,the enterprises have been disturbed by financial crisis whether it was large-scale multinational companies or not.The top management should learn to predict and deal with internal crises of enterprises,which can reduce the loss and make sure the sustained economic growth.Therefore,the translation of economic texts has certain guiding significance for the development of the company and the formulation of the plan.The original text of this English-Chinese translation task comes from a best-selling book from Washington Post.The Founder's Mentality was written by Chris Zook and James Allen.Through citing typical cases of domestic and foreign companies,this book mainly talked about the three predictable crises of growth and management strategies to the readers.The author of this report excerpted Chapter One and Chapter Two to translate from the book and regarded it as the source text of this translation report.In this report,the author introduced the writing styles of the original text and how to solve the problems in the process of translation,especially about the amplification in proper nouns and complicated sentences.The author takes the Skopos Theory as the translation theory in order to reproduce the original meaning faithfully and accurately and meet the needs of the target language readers.The first part is about a brief introduction of this translation report,which introduces the translation reason,the author of book and the structure of the report.And then the translation task is briefly described.This part introduces the background of translation task,the significance of translation task and the analysis of source text.The third part is the description of the whole translation process,which includes the pre-translation,translating process and the proofreading after translation.In the fourth part,the author discusses translation strategies on the basis of typical cases,which mainly analyzes the amplificationfrom structural amplification,semantic amplification and rhetorical amplification.In the end,the author comes to a conclusion about the report and finds her shortcomings.Therefore,it can provide experience and guidance for future translation by this translation practice.