Nanchang Sports Dance Project Training Management Present Situation And Countermeasure Analysis

With the improvement of people's quality of life,public awareness of fitness has also been enhanced,more and more people put their energy and material resources into the fitness,health and sports dance as an emerging sports project,becoming one of the popular and favorite fitness sports.The sports dance project is booming,large and small sports dance training as well as vigorous growth of bamboo shoots after a spring rain,which includes training schools,clubs,dance training courses,Art Center etc..The sports dance training market has developed and developed too fast,and it has also exposed many problems to the training market and made the sports dance training market a mixed phenomenon.In Nanchang City,the understanding of sports dance continues to deepen,more and more people join the ranks of sports dance learning,Nanchang city has become one of the city focus on the promotion of sports dance,the sports dance in Nanchang city for a short time,so the training industry is not perfect.Through the interview and investigation of the sports dance training industry in Nanchang,the author makes a research on it and puts forward some new ideas for the development of the sports dance training industry in Nanchang.In this paper,through the use of literature,questionnaire,expert interviews,data statistics,Nanchang sports dance training industry status quo investigation,research results are as follows:1.Through the study of Nanchang sports dance training industry,it is found that the scale of Nanchang sports dance training institutions is mostly small and medium-sized.The number of students more,learn sports dance students for sports dance training institutions surrounding residential students,public high degree of sports dance of love,where institutions satisfaction are generally higher,better development of sports dance training in Nanchang city.2.Most of the sports dance training institutions in Nanchang develop better,but there are still many problems.The main internal management system is not perfect,the lack of core competitiveness,the chain management system is not perfect,lack of management experience,high level of shortage of teachers,the overall brand image is not uniform,brand awareness is not strong,but single product sales training,and government regulation is not clear.3.Nanchang sports dance project training institutions should be based on their existing problems for targeted improvement.Including the perfect organization,revised teaching plan,develop security mechanism,improve the management level of management,the introduction and training of high level of teachers,improve the core competitiveness,standardize franchise mode etc..Unify the overall image design,strengthen brand publicity,add training product types,innovate external marketing programs,and expand marketing tools.The government should strengthen administrative supervision and promote the healthy and sustainable development of the sports dance training market in Nanchang.4.Through the research on the Nanchang city sports dance training management training institutions to form a unified,systematic,standardized mode of foreign investors and customers,attract investment,finally the brand promotion.This article through to Nanchang sports dance project training management present situation carries on the investigation,discovered the existence question,proposed proposes the solution question the countermeasure.The aim is to make a contribution to the healthy and sustainable development of Nanchang sports dance training industry,and to meet the needs of sports dance lovers more and better.