Research On The Development Strategy Of Nanchang Sports Dance Training Market Based On SWOT Model

In recent years,dancesport is deeply loved by the public,the mass foundation is becoming more and more profound,and the number of for-profit dancesport training institutions is also increasing.However,due to the short development time and inconsistent business standards,there are still many problems in sports dance training institutions at present.As the capital city of Jiangxi Province,Nanchang has gained increasing popularity and public influence in recent years,and the number of sports dance training institutions is also increasing,the current market development is chaotic and will experience a disorderly stage in the process of continuous development.Therefore,how to develop the dancesport training market,and how to make the dancesport training institutions in Nanchang city have a better operation mode and a better marketing environment are the problems that we need to study.This article in Nanchang city sports dance training market as the investigation object,the integrated use of literature,interview,questionnaire,mathematical statistics,on the basis of a comprehensive understanding of Nanchang city sports dance training market development status,using the SWOT analysis framework to explore the path of Nanchang city sports dance training market high quality development.With the research,the following conclusions are arrived at:1.The overall development of the dance sports training market in Nanchang is at a stable stage.The institutions are mainly scattered in the old urban area,and the locations tend to be in the commercial area.The qualifications for running schools are yet to be rigorous.Most institutions adopt the self-employment mode,the institution scales are small,the facilities basically meet the sports dance training standard,and the profit status of most institutions is “balance of payments”.2.Internal situation: The curriculum setting and teaching content of the institution are relatively single.It’s mainly about Latin courses and the ratio of male to female teachers is unbalanced.Most of the teachers are professional teachers,but the teacher team must be expanded.Children stand as the main consumer group in the dance sports training market in Nanchang.In the total survey population,primary and middle school students have a high percentage,and the ratio of male and female students is highly unbalanced.Most of the sports dance learning need originates from their personal preferences and demands for physical exercise.The quality of service provided by the institutions is what the students take as a priority in choosing the type IIIAbstract of institution.Also,the of institution.Also,the trainees are satisfied with the overall situation of the Nanchang dance sports training market.3.The internal advantages of the Nanchang dance sports training market(S)are mainly reflected in the three aspects: the training market has a broad prospect;the low entry threshold of the dance sports training market and the low consumption cost of learning dance sports.The internal disadvantages(W)mirrored in the institutions in the Nanchang sports dance training market are they are generally small-scaled and unevenly distributed;the teachers are insufficient,and a unified teaching syllabus is lacked;the institution’s curriculum has no characteristics;the institution’s enrollment publicity method is single and has a weak impact on the consumers.The external opportunities for each organization(O)are the vigorous support of the national policies,the implementation of the "double reduction policy",etc.;the ongoing development of Nanchang’s economy;the heightened promotion of the sports and dance media.Unbalanced consumer institutions and a strong imbalance in the male and female students ratio;lacking managerial ability and professional teachers;vicious competition in the training market and the market competition with other dance types are the main external threats faced by the sports dance training market in Nanchang(T).4.After the SWOT characteristics of Nanchang sports dance training institutions are teased out,four coping strategies are put forward,which are growth(SO)strategy,reversal(WO)strategy,diversification(ST)strategy and defensive(WT)strategy.In the future operation,Nanchang sports dance training institutions must maintain the current internal advantages,wipe out the internal disadvantages,take full advantage of the external opportunities and conditions based on their own development reality,going to lengths to combat the external threats.