Research On The Red Cultural Heritage Tourism Development Of Mao Zedong's Investigation Of Hunan Peasant Movement

The red cultural heritage is a valuable asset left by the revolutionary ancestors for mankind and witnessed the development of the history of Chinese revolution.It has unparalleled value of tourism development both in terms of politics,history,culture,society and other own special characteristics,and Special degree,ornamental and other ancillary features.However,the rapid development of today's tourism industry results in many of the red cultural heritage damaged to varying degrees,and many valuable heritage has ceased to exist,It limits the development of red cultural heritage tourism.In the course of the study,the article explores the combination of red cultural heritage and tourism in order to achieve win-win model and measures,and finally make the red cultural heritage tourism developed continuously and healthily.Based on the goal of protecting and rationally using the red cultural heritage,this paper explored the tourism development of Mao Zedong 's study on the tourism development of the Hunan peasant movement(hereinafter referred to as “agricultural transport”)as the background of the research,and with the left red cultural heritage as the object of study.In general,the study is divided into the following sections:First of all,on the basis of data collection,the study confirm the route of Mao Zedong 's investigation of Hunan Peasant Movement in 1927,through investigation of the field,consulting experts,accessing to archives,etc,to sort out all kinds of heritage and analyze its type,characteristics.Then evaluated the value of heritage tourism development from qualitative and quantitative(AHP)angles,inferred that It has a high development value.Secondly,using the SWOT-AHP analysis,this paper analyzed the advantages,disadvantages,opportunities and threats of the red cultural heritage tourism development of Mao Zedong's investigation of Hunan Peasant Movement,and quantified the strategic quadrilateral,Thus derived that the tourism development of Peasant Movement heritage should implement the advantage-opportunity(growth)strategy.Thirdly,based on the previous evaluation results and SWOT-AHP analysis strategy,understood the characteristics of the tourism industry in the promotion and speculate on the future.To further understand the resource attributes and values of various properties of the heritage site,the article comprehensively proposed seven suggestions for tourism development proposals:Improving the ideological understanding and attracting the attention of all parties;Playing a leading role in the government and coordinating the overall situation;Developing on the basis of protection;Increasing the development investment from the aspects of manpower,materials,financial;All-round experiential creative design;Using eye-catching theme,reality show,building tourism brand,and promoting it;Using digital to marketing the heritage management and designing the route effectively.Then,on the basis of the previous text,synthetically designed series tourism routes of Mao Zedong 's investigation of Hunan Peasant Movement from three different geographical range:the Inter-provincial range(national),the Province range(Hunan Province)and the county area(Xiangtan,Xiangxiang,Hengshan,Liling,Changsha).Finally,reflected the lack of the article,and put forward the future prospects.