Researches On Print Advertising Creative Means And Its Classroom Teaching Methodology Based On The Principle Of Gestalt Psychology

Advertising development level of a society to some extent indicates degree of economic development and cultural flourishing of the area,and in turn affects every aspect of people's thinking,cultural and spiritual life in the society.Currently,we could see all kinds of advertisements with their producing level and communicating effect differs greatly,to some extent,advertisement is not only means advertisement,but they are messages that could be enjoyed by the public,it's one of means for people to obtain information and communicate with each other,then excellent advertisements will be a kind of unfailing arts and even likely to become symbol of a time.As design of advertisement plays the role of a server,that is to say design of advertisement should be made with people's demand as the center,but is was found by studies that consumers' purchasing demand need to be guided most often.Therefore,advertisement functions as an important bridging.On one hand,advertiser wants their advertising advertisement to be effective;on the other hand,consumers need to receive right information via advertisement.Also,a good advertising creative could maximize function of information spreading effectively and reasonably.Firstly,producing of stylists' creating manner and enterprises' design philosophy is generated in line with public actual demand,psychological characteristics and cultural atmosphere,while public purchasing behavior generated result will be in turn fed back to stylists and enterprises,and a series of influence will be generated to them.Actually,the public won't take into various factors if they need to make a selection in a short time,in such a way,audiences' purchasing behavior are usually subject to guidance of stylists' design philosophy and creative manner.This paper uses the principle of Gestalt psychology as the perspective in and selects the medium of print ads,synthesizes people's visual perception experience,as well as clarifies application rules of Gestalt psychology in print ads advertising creative means,sets the emphasis on analyzing the benign and closed cycling cognitive system formed by the principle of Gestalt psychology among designer,audience mass and advertising creative of print ad,to establish a information communicating bridge so as to make advertisements spread out better and allow the audience to accept connotation of advertisements more easily,as well as allow advertisers to express their own idea preferably.Education acts as the main way for art heritage,we could apply the principle of Gestalt psychology to classroom teaching of print ads design,to make students comprehend content of advertising creative means more deeply,so as to grasp basic means and methods for advertising creative better,thus achieve ideal teaching effects.To sum up the above mentioned,we strive to use the principle of Gestalt psychology to summarize up basic rules for advertising creative of print ad,and apply the rule comprehensively into teaching of print ads to impart the abundant and meaning profoundly print ads creative knowledge to students,spreading ideology and culture ingeniously and achieving ideal teaching effects.