A Research About The Impact Of Time Pressure And Emotion On Graph Framing Effect

Objective1.Verification of whether the same information is presented using different graphical representations will make the subject appear to violate the decision-making bias that describes the invariance,that is,whether there is a graph framing effect.2.This paper introduces the time pressure variable,discusses its influence on the decision of the graphic version,that is,whether the time pressure has an influence on the graph framing effect.3.At the same time,two variables of time pressure and emotion are introduced to explore the relationship between the two and the graphical version,that is,whether the time pressure and emotion have an influence on the graph framing effect.MethodIn this study,we first determine the time pressure limit and the effectiveness of the emotional start material by two pre-experiments,and then use 2(time pressure:yes,no)× 2(graphic version:graphic version one,graphic version two)as experiment 1 and use(Time pressure:yes,no)× 2(emotional state:positive emotions,negative emotions)× 2(graphic version:graphic version)as experiment 2,to explore the time pressure and emotional factors on the impact of the graph framing effect.The subjects were obtained in the form of voluntary recruiting after the implementation in a normal school,and the computers were unified with the computer center.The questionnaire material uses the graph framing effect of Sun Yan in his research used in the MP3 purchase problems and vaccination problems,and were presented in the computer E-prime 2.0 software with a questionnaire and guidance.The time limit of the time pressure is pre-experimentally determined:the average time of the questionnaire is subtracted a standard deviation as a time pressure limit.Emotional initiation materials were validated by pre-experiment:the two video materials were used as positive emotional and negative emotional initiating material subjects,and use the PANAS to test the validity.Results1.In the formal experiment and experiment 2,the main effect of the graphic version is significant.In the formal experiment one,the main effect of the graphic version of the MP3 purchase decision problem was significantly(F=6.821,p=0.010),the main effect of the graphic version of the vaccine injection decision problem was significantly(F=19.735,p=0.000;the formal experiment 2,The main effect of the graphical version of the MP3 purchase decision problem is significant(F=9.09,p=0.003).The main effect of the graphic version of the vaccine is significant(F=17.81,p=0.003).2.In the formal experiment 2,the main effect of emotion is significant.Which the MP3 purchase decision problem(F=20.43,p=0.000),the vaccine injection decision problem(F=7.19,p=0.008).3.In the formal experiment and experiment 2,the interaction between the graphical version and the time pressure of the MP3 purchase decision problem is significant.(F=4.655,p=0.033);formal experiment 2(F=8.672,p=0.004).However,the interaction effect between time pressure and graphical version is not significant in the problem of vaccine injection decision(F=0.448,p=0.505)in formal experiment(F=1.08 and p=0..300)in formal experiment 2.4.In the formal experiment 2,the interaction between the graphical version and the emotion of the vaccine injection decision problem was significant(F=4.151,p=0.043).However,this interaction was not found in the MP3 purchase decision problem.(F=0.00,p=0.993)Conclusion1.Under the condition of no time pressure,the decision choice preference of the subjects is affected by the graphic version.That is to prove the existence of the graph framing effect.2.For the MP3 purchase problem,the interaction between the graphical version and the time pressure has a significant proof that the graph framing effect is a process of fine processing.Also GEM was proved.3.The emotional state of the subjects will affect the degree of preference for risk at the time of decision making.And in the vaccination problem,the decision preferences of subjects in different emotional states are affected by the presentation of the graphical version.4.For the graph framing effect,the same impact factor will have different conclusions due to differences in the background of the decision problem.