Differences Of Residents' Family Cultural Consumption Between Urban And Rural In Urumqi

With the development of social productive forces,cultural consumption will gradually become the mainstream in knowledge-based economy society.The development of cultural consumption and cultural industry is of great significance to the promotion of human being's all-round development and social progress.Urumqi,as an important city in Northwest China,at the core position of the Silk Road Economic Belt,and most of residents live in there belong to different nationalities,which lead to the cultural diversity and the uniqueness of cultural consumption.Therefore,it has important theoretical value and practical significance to explore the status on the differences of family cultural consumption between urban and rural areas in Urumqi and its influence,since it can reveal the inherent law on cultural consumption among the same type of cities in Northwest China and promote the coordinated development of cultural consumption.In view of this,the main objective of this study is to compare the family cultural consumption differences between urban and rural residents in Urumqi,and there are six parts will be used to show these.The first chapter is the introduction part.In this part,it will point out the research background,the aim of the study and the scope and method of this field.In addition,it will summary the relevant previous research before and try to find the gap among them.Finally,the advantage on the expansion of cultural consumption in developed countries will be used for reference,and points out the innovation and limitation of this study.The second chapter is the part of literature review.It will comb some important concepts about cultural differences between urban and rural residents' consumption and from the conceptual point of view,define the scope of the study.It is worth to notice that this part is the theoretical basis of the article.The third part is the main body of this article,this part describes the setting of questionnaire and the basic situation of family's income.Based on the results which got from the questionnaire,this study will compare the differences on cultural consumption status between urban and rural areas from four research perspective,they are the level family cultural consumption,consumption structure,consumption satisfaction,the marginal culture tendency in the process of consumption changes and the income elasticity of demand on cultural consumption.Finally,we conclude that it does have differences in the level of family cultural consumption,family structure of cultural consumption,the family satisfaction of cultural consumption.Then,the fourth chapter will focus on the analysis of the characteristics and trend of the cultural consumption level on both urban and rural areas.Basically,it will be argued that the cultural consumption expenditure of urban and rural residents is rising,and the structure of cultural consumption tends to be reasonable,especially,the consumption of education has been an absolute advantage in the family cultural consumption expenditure.The fifth chapter is the analysis of influencing factors on urban and rural residents,which carried out the quantitative analysis of family factors,economic factors,ethnic factors.Moreover,it claimed that age,occupation,education level,economic factors and ethnic factors may have different effects on the level of family cultural consumption,the structure of family cultural consumption and the family satisfaction of cultural consumption.Then the qualitative analysis will be used to prove that the differences of public cultural service system,the cultural industry development and the degree of social security do have an impact on the differences of residents' family cultural consumption between urban and rural area.In conclusion,the paper will come up with some countermeasures to solve the differences of the family cultural consumption in Urumqi in five aspects;one is increase the income of rural residents and improve the level of herdsmen's cultural consumption;two is establish the perfect public cultural service system and improve the urban and rural residents' Cultural Consumption Satisfaction;three is vigorously develop modern cultural industry and the regional characteristics of cultural industries in rural areas;fore is improve the social security system and strengthen consumer confidence;five is guide residents who live in both urban and rural area to establish a correct concept of cultural consumption.