Study On Cultural Consumption Of Rural Residents In Anhui Province And Its Influencing Factors

Since the reform and opening up,the national income level has made a qualitative leap with China's economic development,and consumer demand has also increased steadily,greatly increasing the domestic demand for China's economic consumption.The increase in income level has caused people's consumption focus to gradually shift from material to spiritual,from external to internal.It is precisely under this consumption demand that cultural consumption has become a hot spot for people's consumption.Compared with foreign countries,although China's cultural consumption has just started,but because China is a country with more than 5,000 years of rich culture,and there are many kinds of ethnic minorities in China,so the culture is also diverse,plus China's population base is large,the culture Consumer demand also has diversified characteristics.These factors have led to the continuous improvement of China's cultural consumption structure,and its rapid development has become a new engine for China's economic growth.In recent years,the level of rural cultural consumption in Anhui Province has been continuously improved,but it is still at a relatively low level compared with the same city,especially the income of rural residents,cultural product prices,cultural consumption concepts,cultural consumption patterns and cultural markets.The impact has led to a slow development of cultural consumption.Therefore,the analysis of the cultural consumption status of rural residents in Anhui Province,the factors affecting its development,and the countermeasures to improve the consumption level of rural culture are of great significance for accelerating the construction of Anhui's cultural province and promoting economic development.In order to more comprehensively analyze the reasons that affect the development of cultural consumption in rural areas of Anhui Province,this paper uses the relevant data to analyze the cultural consumption of residents in rural areas of Anhui Province based on the corresponding concepts and theories,combined with the foundations of previous studies at home and abroad.The status quo is analyzed.The study found that during the period of 2008-2017,the cultural consumption development in rural areas of Anhui Province has achieved certain results,the cultural market is developing rapidly,the cultural consumption expenditure is increasing,and the cultural consumption concept of residents has changed;but it also exists in the development process.The cultural consumption structure of rural residents is unreasonable,the form of cultural consumption is too monotonous,the cultural consumption places in rural areas are more chaotic,and the cultural infrastructure is relatively lacking.According to the analysis of the development status quo and the analysis of the influence factors of cultural consumption by scholars in the previous article,this paper selects the income level of residents in rural areas of Anhui Province,the price level of cultural products,the education level of residents and the input level of cultural infrastructure as the main influence.The factors were analyzed,and the data were analyzed by regression analysis.According to the test results,the income level of residents and cultural infrastructure are important factors affecting the development of cultural consumption.Finally,in order to improve the cultural consumption level of residents in rural areas of Anhui Province,this paper puts forward relevant countermeasures and suggestions,and summarizes and forecasts the full text.