Research On Service Supply Chain Construction And Supplier Selection Evaluation Of Animation Products

With the continuous development of the animation industry,increased state support,also put forward higher requirements on the animation enterprises,this is an opportunity and a challenge to the animation industry,the competition among enterprises is gradually transformed into the competition between supply chains.Because of the establishment of a complete service supply chain,the development of animation companies in our country is still in a precarious state.Therefore,how to improve the management ability and break through the bottleneck is an urgent problem for animation companies.This article mainly aims at our country small does not participate in the production animation production company,namely provides the fund and the supervision company for the animation manufacture.Animation production company is responsible for the overall planning of the animation and production,the right to change the script,the director and the voice of the actors and other actors.Animation production companies need to understand the art of animation,understanding of the audience psychology and market information,good at raising funds,familiar with management.Based on the analysis and comparison of service supply chain theory,this paper puts forward the application of service supply chain theory in the animation industry.According to the connotation,animation production company of service supply chain model and the significance of doing a preliminary analysis,to analyze the relationship between the main body of the animation design in the process of manufacture,using the method of logical analysis,deduction,constructs the model of service supply chain to animation animation producers for general service integrators.In the animation producer service supply chain,producer control and cash flow to service the information flow in the supply chain,and through the process management,capacity management and performance management for the selection and management of service providers.In the process of the implementation of the service supply chain,this paper analyzes the importance of supplier selection and management,and the necessity of the establishment of the partnership between the company and the service provider.According to the characteristics of the animation industry,animation enterprises to conduct research on related industry,evaluation index and evaluation index of cooperation two sets of evaluation index system are established,the evaluation index system is established according to the characteristics of each industry industry service entities involved,the evaluation index system is established according to the long-term cooperation partner selection of animation enterprises demand.On the basis of fuzzy comprehensive evaluation method and game theory,this paper puts forward the selection of service providers through two stages.Finally,it is verified by empirical analysis.