The Research On Cultural Industry Competition Ability Of Zhe Jiang Province

Cultural industry has made rapid development in the past ten years, is a sunrise industry, the proportion of cultural industry in tertiary industry is increasing high, the development of cultural industries, have an invaluable role, for optimizing the economic structure, stimulate domestic demand, increase employment opportunities, promote the comprehensive development of the economy. Statistics show that Zhejiang province’s cultural industry accounts for less than5%of GDP, well below the average of10%of the Western countries, the level of development of cultural industries is still very low.18th Party Congress of China had put the development of cultural industry into a future development plan. In recent years, provinces and autonomous regions have introduced policies to support the development of local cultural industries. As an great economic, cultural province,Zhejiang is facing competitive pressures from domestic and international, should make scientific planning to solve the problems in the development of cultural industries,and enhance the competitiveness of cultural industry, so that can promote development of regional economicThis paper is divided into five parts:The first part is an introduction, based on the reality of the existence of economic background, raised the significance of developing the cultural industry of Zhejiang Province, and comprehensive research status and clarify the overall structure of this paper; The second part is to analyze the concepts and theories, to define the concept of cultural industries and cultural characteristics and competitiveness of the industry; The third part presents the status of cultural industries in Zhejiang Province, analysis of the reality-based cultural industries in Zhejiang Province, the problems and advantages of the development of cultural industries; The fourth part is the key to this paper, the use of principal component analysis to empirical analysis the competitiveness of the cultural industry in Zhejiang Province,and obtain results; The fifth part is the policy recommendations on how to improve the competitiveness of the cultural industry of Zhejiang, and enhance local economic development, at last put forward proposals.