The Design Of The Classic In The Areas Of Southern China Brand Research

South Jiangsu classic Chinese brand bearing the weight of the regional culture of south Jiangsu and commercial economy and culture,interpretations of the folk customs,also represents a huge progress of national industry and commerce,business industry in the areas of southern Jiangsu,can be said to be one of the main force of development of Jiangsu regional economy,not only has its profound cultural background,connotation and has a special era.Nowadays,domestic brand in the areas of southern Jiangsu is faced with many problems,not only unable to adapt to the new economic system,but can’t adapt to the new market environment,as consumers aging,brand image,brand competitiveness fell,the backward management mechanism,consumer groups gradually lost,Brand advantage has not been renewed.Aiming at this,this topic analyses the reason of the decline of classical Chinese brand,the Sunan region,discusses the design of the classic Chinese brand in the areas of southern research,put forward by the visual system design to establish the brand image of quality,focusing on the analysis of the two old goods brand regeneration case,inspired by case,with the help of modern design new forms of visual image of the Sunan region classic Chinese brand for system update,at the same time improve the brand concept,excavation culture connotation,integrate propulsion.Hope that through to the old Chinese brand design ways to update,brand new design for this kind of study,in combination with the nostalgic feelings of people,combining with the national industry and commerce help south Jiangsu classic Chinese brand implementation to design for a possible brand may continue.