Study On The Copywriting Creative Ability Cultivation Of Commercial Film Production In Higher Vocational Colleges

The rapid development of social economy and scientific technology has led to a huge demand for creative and innovative film and TV makers.Higher vocational colleges need to cultivate creative film and television production talents to adapt to the development.Innovative talents cultivation of film & television editing & directing in higher vocational colleges should pay more attention to the cultivation of creative ability of film and television planning in addition to the ability of film and television making technology.The creative ability of film and television planning in the operation of film and television program is the copywriting creative ability.In view of the complexity and systematicness.The copywriting creativity of commercial film production which at present has not been paid enough attention to in the process of professional talent cultivation of film &television editing &directing in higher vocational colleges plays an important role in the professional copywriting creative ability cultivation.Less attention leds to the poor copywriting creative ability of the graduates.Based on the above considerations,this paper develops the research on the cultivation of creative ability of commercial film production in vocational colleges,which consists of five chapters.Chapter1: introduction.This paper introduces the research of the thesis.Chapter2:objectives and orientation of talents cultivation of film & television editing & directing in higher vocational colleges.By analyzing the goals and specifications of film &television editing &directing talents training in higher vocational colleges and the professional jobs,social needs,professional talent training demand,the author wants to demonstrate the important position and role of copywriting creative ability and copywriting creativity of commercial film production in professional talents cultivation.Chapter3:on the basis of the investigation and interview of directors of film and television production companies and the teaching directors of film &television editing &directing,through the reasonable analysis of the data,the author intends to summarize the unsatisfactory current situation and the problems of copywriting creative ability and copywriting creativity of commercial film production cultivation in higher vocational colleges.Chapter 4: aiming at the current situation and the problems of the copywriting creative ability cultivation in higher vocational colleges,combining with the characteristics of talents training in higher vocational colleges,this paper explores and puts forward some suggestions for the cultivation of copywriting creative ability.Chapter 5: case analysis of commercial film production.Combination with the author's work practice,the creative teaching research was carried out through the analysis of the creative planning case of the 2013 image publicity film of wuyue zhai,which is a national AAAA class tourism district and a famous tourist attraction in hebei province.Conclusion.from the students' grades and feedback,the research has achieved the desired effect.Students' copywriting creative ability improved.The author has explored and put forward a set of effective strategies for the cultivation of copywriting creative ability of Commercial Film Production.In view of the limited capacity,there are still insufficient studies.More extensive investigation data will be collected in the future to further support the demonstration.