Ethical Reflection On Personal Privacy Crisis In Big Data

With the development of science and technology,to large-scale data industry based on intelligent equipment,Internet of things,sensors and other technologies are booming.The second decade of the twenty-first century,the global data volume officially entered the ZB era,this marks the human society has entered a large data age.The characteristics of big data,what led to unprecedented changes in life and production,in the human production and life brought great energy,but also because of regulatory lag,technical loopholes,lack of self-protection and other factors to bring a negative impact,what triggering a citizen's privacy crisis,and then triggered a series of ethical thinking.In addition to the majority of citizens generally encountered precision advertising sales,false spam bombing outside.The use of large data technology to steal privacy in order to achieve the individual "precision" fraud,which brought property damage to citizens at the same time,but also easily lead to psychological panic of groups,and even rose to social instability.Based on the study of scholars at home and abroad,this paper explores the privacy crisis caused by large data.Driven by large data technology,some of the ethical issues that have never appeared have surfaced.These problems are characterized by diversity and complexity.Unlike the privacy problems that have occurred in the past,the privacy crisis brought by large data technology Is not the fault of the technology itself,but by the lawless elements to use large data technology to meet the individual snoop desire and desire for money.In such a context,it is imminent to construct ethical norms of large data in line with the requirements of socialist ethics.The connotation and characteristics of large data are the basis of this paper,discuss the phenomenon of privacy crisis brought by large data technology,combine investigation data and visit investigation to explore the ethical dilemma caused by privacy crisis,from citizen's own point of view,large data supervisor,The dimension analysis of the data user leads to the cause behind the crisis and explores the methods and possibilities of breaking the board.