Study On Interactive Experience Of Graphic Movie Public Account

The development of the Internet and the acceleration of the pace of mass life have led to the "Scheme Film" being widely sought and loved as a new mode of "viewing movie" with its innovative advantages.Many graphic film creation teams have also used the We Chat public platform as an important channel for their promotion of "graphics".Compared to other channels,We Chat has a significant advantage in interactive communication as a strong feedback channel,in which interactive experience is the impact of interaction.As an important factor in the effect of communication,the interactive experience of the "graphic movie" We Chat public number has drawn the attention of the author.Based on the "whom" in Lasswell's 5W transmission mode,this study studies the interactive experience of the "graphical film" We Chat public number from the perspective of the audience.The research content is mainly divided into the following five parts:In the first part,the author summarizes and analyzes the status quo of domestic and international "graphics movies",film-like WeChat public numbers,and interactive experiences(interactive experience)to establish the purpose,object,method and research significance of this research.Second,it defines the concepts of "graphical film","interactive" and "interactive experience".The third part of the article innovatively proposes a quantitative model that meets the research content of this article based on the Microsoft Site User Experience Experience Usability Guide(MUG model)and the interactive form of the "graphical film" WeChat public account.The model contains "interactive usefulness experience" and " Ease of Use Interactive Experience"," Entertainment Interactive Experience","Reliability Interactive Experience","Non-intrusive Interactive Experience" and "Visual Interactive Experience" : 6 First-Dimensional Dimensions and "Cost Reduction" and "Providing Efficiency","Close to requirements","Master information","Easy to understand","Easy to invest","Easy to participate","Easy to move","Interesting","Easy and happy","Film and television footage","Reliable information",The 19 secondary indicators including "Privacy Protection","Ad Appropriateness","Favorable Frequency","Low Noise","Beautiful Cover",and "Fine Typesetting".Then use questionnaires to obtain data and use SPSS23.0 to perform factor analysis on the data.Finally,delete the "interactive interactive experience" dimension based on the data results,and reduce the secondary indicators of the revised five dimensions to 16.Finally,for the "graphical film" We Chat public number,we propose to improve the "menu bar" settings,optimize the "message reply",pay attention to the "prompt word" guidance,increase the diversity of "online interaction" improvement opinions,and at the same time the research results of this study and Limitations are summarized and it is hoped that they will contribute to the spread of the new style of "viewing movies" under the new media environment of graphic movies.