The Youth League's Work And Cultivating The Sense Of State-owned Corporate Social Responsibility

At present, the problem of corporate social responsibility is increasingly serious,which seriously restricts the development of our economy and society in the long run.Under the background of the reform of the state-owned corporations, the promotion of the social responsibility of the state-owned corporations have become the most important of the development of the state-owned corporations. Young workers are a special group, their learning ability, the development potential, is the main force of the construction of corporate social responsibility. From the current point of view, the social responsibility of state-owned corporations exist some problems, the urgent need to actively improve. Therefore, it is necessary to cultivate the social responsibility of the state-owned corporations. The Communist Youth League as the main body of the social responsibility education in the state-owned corporations, he bears the responsibility of cultivating the social responsibility.State Grid Corporation of China(SGCC) is a model of state-owned corporations to actively fulfill their social responsibility, his Youth League in the cultivation of corporate social responsibility are many successful experience can learn from. To understand the current situation of the work of the Communist Youth League and the sense of responsibility of the state-owned enterprises through the investigation of the SGCC. Research on the influencing factors of corporate social responsibility, induce the successful experience of the organization in the cultivation of corporate social responsibility related work,and then put forward the concrete countermeasures.From the situation of researching SGCC, the overall situation of corporate social responsibility of the young workers is good, they have positive attitude to corporate social responsibility. At the same time, they are the importance of corporate social responsibility. However, in the specific behavior of the performance on the performance of a phenomenon. The analysis of influencing factors include the ideological and political function of the Youth league, the quality of the staff and the youth, the attraction and cohesion of the organization, the practical application of new media and so on.Combined with the status quo,influencing factors, and the successful experience of SGCC and the guidance of the theory of Ideological and political education, we could know the concrete ways of cultivating the social responsibility of the Communist Youth League in the state-owned corporations: Enhance the ideological and political function of the Communist Youth league; Improve the quality of the staff and the youth;Enhance the attraction and cohesion of the organization; Using the new media effectively.