Study On Problems And Countermeasure Of Company M's Government Relationships In China

Government is not only the implementing body of state power,but also representative and practitioner of the state interest,the overall interest of the society and corporation interest to every degrees.In modern economic society,enterprise during its own production and business will be influenced by all kinds of non-economic factors.The external stakeholders such as government are having a stronger influence on the enterprise.The government relationship is about that the enterprise should understand,actively influence the government's industry policy and industry standard,to work with the government on building all kinds of exclusive competition barrier and hinder such as technical and market access.The enterprise should attach importance to the government relations,and should consider the government relations into strategy.This study mainly focuses on M company and its insulin products' government relations activity and strategy in China.By clarifying the theory of public relations,organization behavior,overseas company and management,and company government relations,this study make analysis on M company and its insulin product,to make analysis on the public relation management.Through the study,it finds out that M company and its insulin product in China adopt active government relations strategy,by “Let's change diabetes” the campaign,it largely helped the insulin problem in China – that the public awareness of diabetes is not enough.It helped to win the favorable external environment of the promotion of insulin in China.To better summarize the enterprise government relations strategy,this study also made analysis on three domestic and overseas company case studies,i.e.The Commercial Success of Genetically Modified for Monsanto in the States,M idea's development under local government's support and Overseas Pharmaceuticals company's bribery case in China.Through the case studies and summaries,it finds out the necessary condition for company to go for active government relations,and what to learn from for the company's government relations activity,to try to provide some valuable information for companies in the Chinese complicated political environment.