The Difficulty And Strategy Faced By The Government Power Of Discourse In Times Of We Medi

In the times of we media, a handset by every individual becomes a medium itself, subverting the power of discourse dominated by the government only.This subversion brings the government power of discourse in the pattern of multi-dimensional online discourse and simultaneous interaction which is embodied in civilianizing of the subject of discourse expression, networking of the discourse channels, disorder of the setting of discourse agenda and fashion-follow of the analysis of discourse communication.The consequent result is the series of predicament to the government power of discourse brought by the transformation of communication subject, the revolution of communication forms, the disorder of communication content and the outmoded concept of communication which is specifically reflected in such aspects as the weak screening capability of the government we media team, the strong intervention of opinion leader due to lagged technology, the conflict of Internet interests brought by social transformation, the predicament of discourse restriction by simultaneous communication, the problems faced by discourse integration from multi-voice, netizens' emotional expression by the absence of agenda, the communication of distorted information caused by the lack of guidance, harm to the social harmony by casual communication and the difficulty in controlling public opinion because of outmoded concept.Finally, for the predicament of the power of discourse in the times of we media, it is recommended to take some countermeasures from such four aspects as the enhancement of the domination of government power of discourse, reformation of the management methods of government discourse, transformation of the expression style of government discourse and improvement of the netizens' media literacy.