Research On The Construction Of The Discourse Power Of The Mainstream Ideology Of China In We-Media Era

For a long time,the Communist Party of China has always put the ideological work in a prominent position,developing Marx doctrine with the times and promoting constantly Sinicization of Marx's ideology theory,so that our mainstream ideology is full of sense of the times and inspiration.With socialism of Chinese characteristics entering a new era,the discourse power of the mainstream ideology of our country has also been strengthened and promoted.At present,the rapid development of We-Media platform brings the convenience for the broad masses and lays independent thought channel,but the new changes bring by the development of discourse also cause a lot of problems,and it also weakens the Party's leadership,the right to manage and the right of discourse in the ideological field to a certain extent,the cohesion of the Party's ideology has been diluted and the dominant position of the mainstream ideology in China has been impacted.The power of discourse from We-Media can not be underestimated.How to strengthen the construction of our mainstream ideology discourse power in the background of We-Media era is an important research topic for us.This paper,based on the study of related literature of domestic and foreign experts and scholars,defines the concepts related to We-Media,We-Media era and the discourse power of ideology,combined with the relevant examples and network data collected from the new changes in the communication of We-Media era,and analyzes deeply the problems and the causes of the construction of the discourse power in the mainstream ideology of China under the specific conditions of We-Media era,and points out the value implication of the construction of ideological discourse power in We-Media era,and in view of the current problems in our country,discusses the effective path of ideological discourse power construction in We-Media era from the five aspects of discourse subject,discourse content,discourse mode,discourse environment and international influence.We-Media,as a medium that can fully embody the national spiritual life,is an important platform for the construction of the discourse power of the mainstream ideology in China.At present,our country is in an important period of strategic opportunity.Facing the complex and changeable situation at home and abroad,We-Media have brought opportunities and unprecedented challenges to the construction of our mainstream ideology discourse power.In the face of such a severe test,strengthening the construction of the right of mainstream ideology in China is extremely necessary and urgent.I hope this study can provide a reference for the construction of Chinese mainstream ideology discourse right of We-Media era,continuously enhance China's mainstream ideology charisma and cohesion,and promote China's mainstream ideology discourse.