Folk Push Or Government Control:the Research On The Development Model Of Rural E-commerce

The e-commerce is based on the Internet information technology,commodity exchange as the center of business activities.It is not the virtual economy,but the real economy,which pushes each links of the traditional business activities to the electronic,network and information direction.The rural electronic commerce refers to the electronic commerce activities which occurs in the village,including two aspects as "commodity delivered to the village" and "upper limit of the agriculture products".After 2009,a large amount of tenants rooted in a special location of the village,a new economic phenomenon-Taobao village has arisen.In 2013,after 20 Taobao villages have been first discovered by Ali institute,the quantity of the Taobao village rose to 780 with an amazing speed in 2015.According to the development of rural e-commerce in each place,I found there were two vastly different development models:folk push and government control.Folk push,it refers that the development of the rural e-commerce relies on the private market.Vastly different from the folk push,government control is the construction of rural e-commerce can't do without the help of the government.Although this two development paths represent two e-commerce development models,and they have their own reasons and process,they promote the development of rural e-commerce at the same time.As a new economic activity in nearly 10 years,the development of the rural e-commerce showed two ways of how the economic order was formed:since born spontaneously,or the construction by the government.Nowadays,both rural e-commerce models have developed for several years,although they have despite the single economic structure which relies to the agriculture,but a lot of problems come out.As a representative of the folk push,Q suffered too much control from the government.At the same time,T,which represents the government control,separated with the folk strength.They both go into the trouble of lacking the folk vigor.Whether the economic order is born spontaneously or external construction?The relationship between the government and the market reflects the problem,laisser faire,or state intervention?The source of this problem can be traced back to the mercantilism and classical economics.And the long-time battle in 20st century between Keynes and Hayek promoted the "source" to the global debate—the most famous debate in economics.The controversy between two domestic scholars—Lin Yifu and Zhang Weiying have also lasted for morn than a decade and it refers to the relationship from the government and the market.This paper arrange the debate about the relationship between the government and the market,combines Keynes and Hayek,as well as Lin Yifu and Zhang Weiying by sociological vision,shows the cases of two rural e-commerce,including Q in south and T in north.The paper searches the development model and path by the comparison by how these two villages grow up.Though the research of the government control and the folk push,and the main strategy which reflects that much more attentions are paid from the government and the platform enterprise,how can the government coordinate the relationship with the market to receive the response of the relationship problem between they two both in theory and practice.