The Qianjiang District Government Promotes The Research On The Development Of E-commerce Industry

In recent years,the rapid development of e-commerce in china.January 21,2015 Ministry of commerce routine press conference data show that in 2014 China's e-commerce transactions(including B2B and online retail)reached about 13 trillion yuan.IResearch consulting group predicts that in 2018 China's e-commerce transactions will reach 24 trillion and 200 billion yuan.The development of e-commerce has not only created a new consumer demand,the birth of new formats,opened up a new channel for employment and income,and effectively promote the transformation and upgrading of the three industry has become a new driving force for regional economic development in china.At present most of the e-commerce industry support policy theory research is from the national and provincial level,from top to bottom,and seldom sweep down irresistibly from a commanding height,starting from the grassroots counties to observe local e-commerce industry development.Therefore,this research has great development space in theory.In practice,the maximum activity of the development of the electronic commerce industry from the grassroots,and really can from the local actual conditions to develop in line with the local characteristics of the economic development of the basic unit is the county level local government.In this regard,this paper will take the Hanjiang District as a model,the micro refinement,easy to understand,hope to be able to put forward highly universal ideas,provide ideas for the county level local government to promote the local development of e-commerce industry.In this paper,the main conclusions of the study,Hanjiang District e-commerce industry scale,a good momentum of development,e-commerce industry cluster also began to form,the status of e-commerce in the development of the national economy continues to improve.But there are not high in traditional e-commerce industry penetration,e-commerce sales in retail sales accounted for a relatively small,the lack of influential business platform,business enterprise and product brand,production factors support the development of e-commerce industry is not complete and other defects.This paper proposed county level local government through accelerating traditional industries involved in e-commerce,e-commerce platform and accelerate brand building,increase e-commerce professional talent introduction of efforts to strengthen the e-commerce industry facilities to play the main role of the government,guiding power make greater contribution to regional economic development for the e-commerce industry.