Research On The Government Public Relations Under The Background Of Big Data

The government public relation is the communication management between the government and the public.As a management tool,the government launched is a series of public relations activities,the government and the public interaction,to create a good image of the governments,to win public support and understanding,to maintain social stability.The rise of big data is becoming a new revolution all over the world.Data is becoming the country's fierce competition for the future of the resources and oil.Big data in the enterprise sector,the application of science and technology,biomedical and other fields to be developed and applied.Big data impact continues,the government departments have also entered the ranks of large data applications.The openness of the data and the application of the government departments are more widely used to bring new opportunities for the government's public relations activities.Study on the government public relations under the background of big data,through analysis of the characteristics of big data,using big data advantage to promote the government to carry out effective public relations activities,for solving the existing problems of government public relations,has a strong practical and theoretical significance to enhance the ability of public relations in China.This paper is based on the theory of new public service and governance,and uses the methods of literature research,comparative analysis,case analysis and so on.First of all,the paper explains the connotation of the public relations between big data and government,and reviews the related research on big data and government public relations;Secondly,in the premise of understanding the content of big data and government public relationship between effect and shortage situation of our government public relations in two aspects,and set the two comparative case as complementary explain;Finally,provide solutions for government public relations facing difficulties,from the perfect set of government public relations departments,personnel training,strengthening government public relations in five aspects of government affairs,strengthen the government public relations network construction,the credibility of the government and so on,trying to provide a feasible improvement plan for government public relations under the background of big data.