Development Strategy Study—Prepared For Xinyu Jinye Law Firm

With the comprehensive development of our society and economy,the legal consciousness of the public has been gradually strengthened,which has promoted the rapid and stable development of the lawyer industry in our country.But the competition of the lawyer industry is becoming more and more intense in the face of the changing market environment.Xinyu Jinye Law Firm(hereinafter referred to as Jinye Law Firm)is a law firm based on the development of small cities in central China.In the face of the rapid development of the market and the increasingly fierce competition,its development model and strategic choice in the small and medium There is a certain typical of the law.Based on the research results of the relevant development strategy theory in business administration and the field research on Jinye Law Firm,this paper starts from the analysis of the internal and external environment of Golden Leaf Law.Based on its local political environment analysis,Environmental analysis,social environment analysis,technical environment analysis,combined with the five-force model analysis for the bargaining power of the buyer,the buyer bargaining power,potential entrants,the threat of substitutes,competition as the main direction to SWOT sum The advantages in the internal environment,the inferiority in the internal environment,the opportunity in the external environment,and the threat in the external environment.Then it analyzes the development and implementation of the strategy,including market positioning analysis,strategic target formulation,strategic goal decomposition and strategic implementation.The strategic choice is divided into development strategy,talent strategy and brand strategy.In the aspect of the security of strategic development,this paper proposes Golden Leaf Law to formulate operational evaluation criteria,establish effective incentive measures,improve the existing marketing model and standardize legal service.In this paper,through the systematic analysis of the market competition pattern faced by Golden LEAF,the paper puts forward the corresponding development strategy,hoping to provide some help and guidance for the future development of Jinye Law Firm,and promote the continuous development of its management and management.The same expectations can be for the central and western regions of small and medium-sized law firm to provide a theoretical and practical reference.