Study On The Propaganda Work Of The Grass-roots Governments In The Times Of "We Media"

In pace with the Web2.0 technology,"we media" has been the most important contact tool in the common life.The new media has given its users great changes in their lifestyle,expression,interpersonal relationship and value.The government management was also changed by the new media.Academia has paid much attention to the new trend,and the research focus was fastened on the management skills for the century governments and the provinces or prefecture-level governments.Few scholars show solicitude for the difficulty in the grass-roots government,although they have the great mass of the netizen,and the "we media" show some different influences in countries and townships.This paper analyses the difference between the traditional media and the new media in news production and transmission,particularizes the influences which "we media" gave the countries and townships.Based on the raw data and case analysis,the paper summarizes the new characters of the propaganda work in the ear of "we media",and puts forward some proposals for reforming the propaganda work of the grass-roots governments.