Research On Urban Road Traffic Management Innovation Based On Big Data In Guangzhou

With the rapid development of urbanization and motorization in Guangzhou,a large number of traffic problems arise.With the contradiction between supply and demand of motor vehicles and urban transportation,how to maintain the traffic fluency and security of urban road traffic has become a problem that traffic administrative department needs to face and solve.The rapid development of information technology has brought profound changes to the management of urban road traffic,and it provides technical support for this kind of changes.Especially in recent years,the concept of Big data and the application of Big data technology is already having a significant impact on the progress and expansion in the field of management,greatly promote the development of intelligent process in urban road traffic management and also put forward a innovative subject in it.At present,the academic researches on traffic management are mostly from professional or technical perspective.Those researches on urban road traffic management mainly focus on technology and solution of information system,and the researches on urban road traffic management based on Big data stay on the conceptual stage.This paper,combined with principles of management and characteristics of Big data,is based on an analysis of the present situation of urban road traffic management.This paper analyzes the problems existing in current Guangzhou's urban road traffic management and the opportunities at the age of Big data,puts forward innovative suggestions and provides references to promote the management of urban road traffic in Guangzhou.This paper conducts the innovative research in urban road traffic management based on Big data from the internal and external management.Therefore,the overview of the current research situation in this paper contains two parts: the research on Big data at home and abroad,the research on Big data in the field of traffic management,which introduce the innovative research in Guangzhou's road traffic management based on Big data as the cut-in point.The theoretical basis,including the theory of 4V,seamless government theory,the public goods theory and so on,provides theoretical basis for making the innovative suggestions.This paper,based on analysis of data and charts,analyzes the current situation of road traffic management in Guangzhou and the application of Big data,the existing problems and reasons,puts forward the methods and measures of improving the effectiveness of road traffic management in Guangzhou.