The Image Construction Of Hong Kong Local Parties From The Perspective Of Social Mobilization

In recent years,Hong Kong society has been "torn".The 79-day "campaign" in 2014 was the largest protest movement in Hong Kong in recent decades;the "Wangjiao" clerical conflict in February 2016 caused more people to be injured and was a rare violence in Hong Kong.Hong Kong social movement presents extreme localization tendencies.In the Sixth Legislative Council elections,more than "self-determination" and "Hong Kong independence" persons entered the political system,and the two new senators of the Youth New Deal issued a "Hong Kong independence" speech and triggered the fifth "People's Congress".From the perspective of communicators,the study of social movements in Hong Kong's local self-determination should be placed under the three basic frameworks-after the "umbrella" era,"local consciousness" extreme and social media mobilization.This study examines how local political organizations use social media to construct the image,carry out political mobilization and attract Hong Kong citizens' votes and support.Research methods,the use of data mining technology,through the Facebook to developers open Graph Api,the use of Python browser crawler,from the Youth New Deal Facebook page to capture data,research methods using content analysis,discourse analysis and in-depth interviews.The study found that the Youth New Deal created the image characteristics of "politicians" and "defenders" and "political elements".Good at using social media to mobilize,subject mobilization and emotional mobilization have a very strong legitimacy and effectiveness.To promote the "port separation,opposition","local consciousness" is a powerful weapon for its social mobilization.The study put forward the question of how to deal with the "Hong Kong independence" issue in the future,and put forward some suggestions and suggestions.