Research On Public Communication In The Process Of Public Policy Making In We-Media Era

Since the beginning of the 21 st century,the political communication between the government and the citizens has become an important content of democracy.It is also the basic way to gradually transit to the service-oriented government.With the development of economy and education,citizen's awareness of political participation continues to improve,and it also need a certain channel to maintain their political rights.Therefore,the political communication between the government and the citizens is extremely important.Meanwhile,improving the efficiency of political communication between the government and the citizens can effectively realize our democratic politics.In recent years,the communication platform,based on the individual,such as blog,microblogging,WeChat,etc,is rising rapidly.Citizens spontaneously participate in public management matters,and have played an important role in promoting many key and hot events.At the same time,local government decision-makers generally lack the consciousness of democratic decision-making.In the process of public decision-making,the government does not attach importance to public opinion,so that some decision-making is contrary to public opinion,or even it is difficult to implement after the introduction.Therefore,in the context of the media era,the higher requirements are put forward in the local government public decision-making work,and there is an urgent need for local governments to establish a more effective public communication mechanism.Based on the relevant theories and practical research at home and abroad,the D thermal power project decision was taken as an example and the literature research,case study and other methods were uesd to conduct a specific analysis.Then,from the aspects of communication channel,communication subject,communication content,and communication effect,the comparative analysis of D thermal power project two-stage public communication were carried out,and the corresponding public communication enlightenmen was concluded.At the same time,this study,combined with the actual case,the problems and causes of the current public communication in the process of public decision-making,were analyzed,in the context of the media era.At present,the main problems of communication between the government and the public are: the low degree of organization of public communication,thelow degree of institutionalization of public communication,the problem of "irrationality" in public communication still exists,the ineffectiveness of public communication is still very serious,and lack of public communication interaction.The main reason for these communication problems is that: the relevant legal system of public communication is not perfect,the public communication mechanism is imperfect,the centralized decision-making mode hinders the further development of public communication,the public communication procedure is not standardized,the public communication channel is not smooth,lack of ability to identify public information,and lack of media communication in the process of public communication.Finally,combined with the research situation and work experience,the detailed improvement suggestions were put forward from there aspects,such as the concept of change,system construction and capacity building three levels of detailed recommendations.