Studying On The Formation And Coping Of Environmental Event Network Public Opinion Crisis

Network public opinion is the collection of the public opinions, emotion or attitude expressing on the Internet. The discussion on environmental events by people usually can form the environment event network public opinion, when the information under the unstable condition crisis will appear.Research on the whole process of crisis is the key of the government and the environmental protection department accurately finding intervention network public opinion toward, which plays an important role in eliminating the crisis of environmental events network public opinion and maintain social stability. That is to say, on the basis of cognition to environmental event network public opinion evolution law, we should strengthen to investigate the formation of network public opinion crisis event to the environment and promote crisis response timing for the government or the environmental protection department,enhancing credibility.As the development of the Internet era, the social public opinions are expressed more freely, that is a sign of democracy or shows the progress of the society. At the same time, the phenomenon is emerging in endlessly such as the Internet rumors, attack, malicious comments, human flesh search, fighting caused by weibo and so on,which provides resistance for creating a good atmosphere for network public opinion of the events.We can analyze that contains the formation process including the environmental event network public opinion crisis source generated,the crisis germinated, the crisis intensified,the crisis full-blown through phenomenon. The reason forming the crisis is also diversified. First,the social inequality leads to popular discontent from people; second,units involved handle event improperly even blockade news; third, the environmental protection department reports false for processing course; fourth,the government calls on people to turn a blind eye; fifth,the government lacks of effective supervision and guidance to environmental events network public opinion; sixth,some criminals and anti-china gets opportunity to hype. Therefore,the government need urgently take active measures to cope with crisis of environmental events network public opinion,and improve law system,strengthen government guidance,promote informatization construction for environmental protection,strengthen the control of network media and build cooperative communication mode on the government or the network media or the public.This article selects crisis of the specific events about the environment for passing through the case analysis method to explore the formation and response of network public opinion crisis,trying to break the "government-the media-the public" linear communication structure and building new relationships.It will ultimately create ease atmosphere and the crisis of environment events network public opinion will be killed in the bud.