Research On The Guidance Of Public Opinion By The Communist Party Of China In The Age Of The We Media

Emphasis on public opinion work is the core of our party's propaganda and ideological work,as well as our party's fine tradition and the magic weapon for winning.General Secretary Xi Jinping pointed out that strengthening public opinion guidance work is an important task of our party and is also one of the main contents of our party's efforts to strengthen its ability to govern.Faced with the rapid growth of self-media users such as We Chat and Wei bo,our party must regard self-media as the frontier of public opinion guidance work,compete for the initiative and voice of public opinion,and promote mainstream ideological construction.Based on this,this article starts from the media,discusses the theoretical basis of the guiding ideology of public opinion,the status quo of the development of public opinion guiding work,existing problems and specific countermeasures.First of all,the article combs the theoretical basis of the CPC's guiding ideology of public opinion,clarifies the connotation,basic principles and value functions of public opinion guidance.It is imperative to adhere to the leadership of the party if we do a good job of propaganda and ideological work.Secondly,starting from the platform of the media,this article focuses on the propaganda and guidance of the party's public opinion,discusses the concept,development and characteristics of the self-media,elaborates the new opportunities brought by the development of the media for the guidance of the party's public opinion,It is clear that since the media is a new front for strengthening the guidance of the party's public opinion.Thirdly,by analyzing the ecological status quo of our country's public opinion since the media age,this paper puts forward the problems existing in the guidance of the party's public opinion media from the perspective of the media.For example,the guiding ideology of the public opinion lags behind;the public opinion leads to the lack of ability to guide the public;There is a lack of ways to perfect and guide public opinion.Finally,this paper puts forward some concrete countermeasures,that is,innovating the guiding ideology of public opinion of Chinese Communist Party,improving the ability of the Chinese Communist Party to use self-media,perfecting the guiding mechanism of public opinion of Chinese Communist Party and innovating the public opinion expression of Chinese Communist Party.