Research On The Public Opinion Guidance Of The Party Media In The Public Crisis

With the development of the times and the progress of society,the Revolutionary change of the new media has brought about great changes in the guidance of the public opinion,the tradition absolute superiority of the Party media broken and the public opinion field more say.The spontaneous development of the issues of the new media platform,the obvious emotional and irrational characteristics of the public and some other characteristics have increased the risk that Public Crisis occurs.Thus the public opinion guidance of the Party media is facing a brand-new challenge.How the Party media at all levels make the correct guidance of the public opinion when confronting current society Public Crisis determines the development of Public Crisis to a great extent.Through the party media's guidance in public crisis,we know that how to make the correct choice of rational analysis and research,and points out that the construction of the thought on socialism with Chinese Characteristics for a New Era,strengthening the construction of party media's scientific significance is:it is beneficial for party media practitioners to be familiar with and understand principles for public opinion guidance under the public crisis;It will help elaborate the authority and dominance of party media for guiding public opinions in the public crisis,as well as maintain the core leadership of the party.It will help provide reference experience for party committees,government crisis management personnel and media practitioners and help them to grasp the laws and response principles during the public crisis opinion development;It will help strengthen exchanges between official public opinion field and nongovernmental public opinion field,eliminate gaps,and reshape the credibility and authority of the party media;It is also beneficial for party media practitioners to effectively enhance the position construction of party media and assist party committees and governments in grasping the methods and strategies for public opinion guidance and handling the public crisis more rationally and scientifically.This paper applies synthetically the relevant theories of public relations,communication science,science of public management and so on and adopts the combination of the methods of literature research,case study and comparative analysis to make the analysis and exploration of the problems and the reason of the Party media's public opinion guidance in the Public Crisis and the corresponding strategies and suggestions.This paper is divided into five parts.The first part,the introduction,describes mainly the purpose and significance of this study,the current research situation at home and abroad,the definition of the core concepts,the theoretical basis,research methods,key and difficult points.The second part focuses on the analysis of the public opinion guidance in the incident of "the death of students in Taifu Middle School",describing the collision and cooperation between the official public opinion field and the folk public opinion field,the public opinion guidance effect of the official public opinion field,and point out the problems of the Party media which in the incident of "the death of students in Taifu Middle School".The third part is mainly analysis the problems of the Party media exposed in the public opinion guidance of Public Crisis.The fourth part is the countermeasures,We should improve the party media's guidance on correct public opinion after the public crisis from the ideological promotion,the system protection and the transformation of the way,emphasize the media integration with the combination of both the characteristics of the times and the actual situation of the Party media itself.The fifth part is Summary and thinking,provide ideas for the modernization and scientific construction of the party media.This paper is based on the effectively deal in public crisis events as a starting point by the party media,using literature research,case analysis and empirical research method to resolve the basic strategy in public crisis.Through this incident,so as to provide valuable references for party committees at all levels to conduct public opinion guidance in public crisis.