| In twenty-first Century,with the constant upgrading of science and technology,new media development is changing with each passing day.New technology and new media gave birth to new media ecology circle,a series of new ideas,new models,new products,new forms and new marketing methods dizzying,so that people in the middle of everyone is from the media era,especially in the China media industry pattern in an increasingly prominent position,has become the public access to information,to understand the world,an important channel to express their demands,gradually from mass communication to guide public opinion pattern oriented interpersonal communication,dissemination of traditional media gradually spread the subject and the receiving body together as the main body of the new era of information.Popular new media products,the interactive network core from event centered to human centered,emphasizing the subjective status of users,the mobile media field to mobile phone new media as the representative of the rapid growth,so convenient and efficient information dissemination and exchange of views with the channel platform for the formation of public opinion,has the advantage of this advantage richly endowed by nature.The strong expression of passion,derived from the powerful force of public opinion.In addition,the new media mobile public opinion field and the traditional media field of public,the reform of new media,reshaping the public opinion guidance pattern,and also have the influence to the existing public opinion guidance mechanism.This article through the traditional media and the new media fusion present situation as well as to the next step development tendency inquisition,elaborated under the new situation,the traditional media must merge with the new media will have the bigger development space viewpoint.From the traditional media content,financial media to create public opinion guide mechanism reform and other aspects of description and analysis,in the face of this dilemma,actively respond to the new media era by creating new media environment,enhance the image of the new government under the new media environment,the government public opinion monitoring ability,strengthening the new media environment,the government under the laws and regulations construction network public opinion emergency system of new scientific stereo mode.At present,China is in a period of transition,and the exposure of various social contradictions has made China enter a period of high public crisis.However,the comprehensive development of new media technology,has brought new opportunities to the public crisis management China,which guarantee the timeliness of information released,enhance the transparency of crisis information. |
