Research On Government Public Opinion Guidance Strategy In The Whole Media Environment

With the "SARS" as a symbol,China's sensational guidance work has achieved rapid development.For more than ten years,party committees and governments at all levels have generally established a work system that is sensation-guided.With the "Regulations on the Openness of Government Information of the People's Republic of China" promulgated by the State Council in 2008 to the "Opinions on Further Strengthening Government Information Disclosure in Response to Social Concerns and Enhancing Government Credibility" released in 2013,the government's public opinion guidance have been improved in the aspects of content,quality,time,frequency and influence.Especially after the 18 th National Congress and the 19 th National Congress,the government's mainstream ideology positions have been consolidated and expanded in response to the government's request to improve its ability to deal with the media and enhance the Internet thinking.The atmosphere for opinion expressing is getting clearer.The traditional media plays an important role in the public opinion “ballast stone” by means of in-depth reports,news investigations,news commentary,etc.The new media has become popular with the public with the popularity of the Internet,the development of new technologies,new applications and new software.Another important way has become an important tool for the latent,sudden and spreading of all kinds of emergencies.The ever-changing development of new media has raised new problems and new challenges for the government's sudden public opinion guidance.However,somegovernment departments still have the old way of dealing with grievances.This thesis combines the researching on theory,by reading a large amount of literature and summarizing the laws of public opinion guidance.The first part briefly summarizes the social background of public opinion guidance work,by referring to excellent domestic and foreign studies,core concepts and research methods;the second part introduces the all media situation for public opinion guidance in a relatively detailed method,from the aspects of production factors,development cycle,main features,negative impact;the third part,combined with the case analysis of the current situation of public opinion guidance,it describes the difficulty on distinguishing true and falsedilemma on the social events,especially with the current short video sharing software spreading.The fourth part proposes a guiding strategy for the current public opinion situation.I hope this article can play a certain role in the work of local government's public opinion crisis.