Study On Activities Of University Sinology Education Brand In Zhejiang Province

Since the rise of contemporary Sinology heat the nineties over twenty years,but the role played by the Culture Education in University Quality Education is not enough clear influence on college students is not deep enough and wide.Colleges and universities to carry forward the fine traditional culture of the main front,need to vigorously carry out Sinology education to guide and nurture the nation's university students cultural awareness and cultural self-confidence.This article will "brand" concept of economics,marketing collar introducing Chinese culture education,focusing on the build carrier and platform point of view,to explore how to improve the attraction and influence colleges and universities Sinology education.After years of practice and exploration,many colleges and universities in Zhejiang construction of a number of distinctive Chinese culture education brand.In the National College "Homage to Chinese traditional culture project" declaration,for example,23 universities declared their Sinology projects substantially attributable to the text of the teaching,teaching ceremony,vulgar religion,arts to teach other four categories;wherein Zhejiang University's "humanistic classic,four seasons row",Hangzhou Normal University,"Six Arts Festival",Zhejiang Normal University,"Cheng Gen qi meng qing zhu guo hun" National Cultural Festival,Chinese Academy of Fine Arts "huo hua chuan tong hong yang mei de" Education Events,Zhejiang Agriculture and Forestry University "gan wu zi ran yi wen hua ren " Campus farming culture award.Through case analysis and comparative analysis can be found in Zhejiang universities Sinology education goal has been made clear,the overall design,distinctive,sustainable growth,and achievements.At the same time,there is also not enough distinctive brand image and brand content to be concise,limited brand influence and other issues.The main reason for Studies Education Universities Zhejiang brand activities of these problems are: the value of education in colleges and universities Sinology lack of scientific understanding,lack of policy implementation and sustainment of concrete,weak teachers Sinology education,students have little interest in Chinese culture and the Western mainstream education Values penetration.In this regard,we propose to enhance the brand in Zhejiang universities Sinology education activities countermeasures,first,to enhance the brand value of Chinese culture education.Chinese culture through cultivating campus culture,and strengthen brand awareness Sinology educational activities,educational activities and establish the brand image of Chinese culture,Chinese culture education innovation brand concept of service,focusing on Sinology education brand marketing and other initiatives to enhance the importance of the Culture Education in Colleges and Universities.Second,through inheritance "Eastern Zhejiang School" spirit,the spirit of "south-hole culture" spirit of excellent traditional culture heritage of Zhejiang factor.Third,by drawing on the advantages of learning overseas universities Studies Education in Taiwan,Hong Kong,to carry out domestic Sinology education.Fourth,the instructor of Chinese culture by enhancing quality,high level of instructors hired to improve the culture Sinology education tutor team.Fifth,through the integration of students 'daily education,cultural activities into the campus,integration Sinology first class,with the campus new media,to create a culture of innovation Sinology Sinology brand campaign content and form,to enhance students' awareness of Chinese culture and then the love of Chinese culture.