The Analysis Of University Ideological And Political In The New Media Era

Along with the digital technology and increasingly in today's information fusion and common use, new media is with a furious pace into everyone's daily life. Compare with the past media, new media technology in the transmission of information, receive, great changes take place and collection, etc. Behavior patterns, way of thinking of the people at the same time also appeared a lot of change. In life bring convenience for everyone, new media is gradually turned into an effective way of ideological and political education.Under the background of new media horizon, analyze the problem of the ideological and political education of college students, the intention is to summarize experience and lessons, gradual and construction of ideological and political education theory system, the change for the future work and promote the lay a solid foundation of theory and practice.This topic through the literature analysis, social investigation, comparative research methods, such as defined in new media, discusses in the new social situation of student ideological and political education are facing challenges and opportunities, delves into the new media bring challenges to their ideological and political education, key points and new media situation carries on the education countermeasures.Under the background of the new media, the way of ideological and political education, the resources to effectively develop, its range of time and space also has a larger development, the effect and efficiency have greatly enhanced. Furthermore, because of ideological and political education in the past often far from the actual life, the lack of actual human concern, key by instilling the education mode, combined with new media has such characters as concealment, anonymity, college students and curious about the outside world has a series of reasons, such as psychological by college students, great ideological and political education workers, way, content, met with unprecedented challenges. Under this situation, with the aid of new media occupation of ideology, gradually realize the importance of carrying out ideological and political education work, established a network of new media monitoring and management system, set up the ideological and political education quality omni-directionally excellent team, this is the work the scientific way to cope with the challenge of new media, will open the ideological and political education work earnestly in a new land.