The Status Of The City Of Kaifeng Operating Stadiums Conduct Investigation

Our country in the past ten years has been the rapid economic development, enhance the living standards significantly, so that our country has entered a well-off society. With this development trend, highly sought after by the health of the people, physical fitness activities as the best way to achieve a healthy pursuit of the masses. In order to meet the masses of the fitness needs of a variety of policies and implementation of the country from 1999 to 2014 promulgated, not only to accelerate the development of sports industry, also contributed to the country set off a fitness craze, and investors have seized business opportunities operating sports venues, the introduction of a variety of fitness programs, sports and fitness industry ushered in the spring. In this context, Kaifeng City fitness venues have sprung up, Kaifeng City, offers a variety of fitness means. However, because Kaifeng fitness market is not mature enough, the business Gymnasium exposed in the course of business venues irrational distribution business model behind a single project management, service level is not high, so that its profitability is not optimistic. Through this paper the basic status and operation status Kaifeng operating stadiums survey, analyze the problems, make constructive comments, hoping for the development of Kaifeng operating stadiums to make some contribution.In this paper, the status quo Kaifeng operating stadiums and the development of the research object, Kaifeng City 29 operating stadiums for the survey, through literature, investigation, mathematical statistics and other research methods were studied venues, the operator those circumstances, the basic situation of coaches as well as consumers, the following conclusions:1. Kaifeng operating stadiums single business projects, small-scale investments mainly small area, and mainly in the economically developed regions.2. Stadiums service quality is not high, the business model behind, although currently able to meet the needs of the market, but there are not strong sustained development issues.3. The proportion of the management team of men and women, age and education, though in line with market requirements, but the presence of the management team and personnel system is not complete, new project development and service upgrades fatigue problems.4. Coaches can meet specific staffing requirements of the project, but the coach’s overall business level is not high; part-time are quite serious; coaches attitude towards training is not correct, the lack of training in sports marketing, and so improve business service levels than slow.5. consumer groups mainly undergraduate students, but the formation of exercise and consumption habits, consumption of small number, not a long time; individual business people are the most important members of consumer groups; most consumer motivation to exercise and lose weight, of venues and facilities, project content and satisfied with the service attitude.Suggest:1. The Government should formulate relevant policies to guide investors, expand Kaifeng operating scale stadiums, and filling gaps in other areas.2. The government should establish an effective management of sports venues and services and supervision mechanisms, and thus promote Kaifeng operating stadiums change the backward mode of operation, improve the quality of service.3. Establish operators learning mechanisms to promote operator training, exchange activities to inject the advanced management and marketing concepts, bold innovation business projects, the introduction of new projects.4. Strengthen the operational capacity level coaches, their ability to work with a clear mandate to increase the income of coaches, penalties and rewards.5. Adjust consumption standards venues opening hours, the introduction of new projects to stimulate the potential consumer motivation, focus on the potential spending power of civil servants individual dealers and groups; a good understanding of motivation different types of customers, to meet their fitness needs, protect the stability of the original number of people addition to growth, expansion to new people, to expand the fitness consumer groups, and promote the development of profitable revenue Kaifeng operating stadiums have an important role.