Investigation Research On Tourism Higher General Undergraduate Education Of Gansu Under The Multi-Role Perspective

With the increase of people's disposable income, tourism has become a popular social activity of the people involved. According to statistics, China has become the world's largest domestic tourism market, the world's fourth largest inbound tourism and the country's largest tourism market in Asia, the rapid development of the domestic tourism industry is bound to need a lot of tourism professionals. But through the survey found, university tourism management graduate and undergraduate students to enter the tourism industry, not a lot of change but another of his lines, making travel professionals serious loss. For a large number of structural contradictions tourism market demand for talent and higher overall quality of the tourism professionals between the extreme shortage of supply, the reason is the existence of higher education and tourism between the reality of the tourism market to the current requirements of certain professionals bias. The ultimate goal of education is to equip students with the knowledge and skills of the industry in order to better serve the related industries. Therefore, China Tourism Higher badly needed reforms to solve this problem, the current domestic research on Higher Education of Tourism in its infancy, but from the perspective of different groups of higher education were more scarce tourism research.In this paper, Gansu tourism higher education, for example, through questionnaires and interviews and other tourism management major in Gansu more than a dozen colleges in students, graduates, teachers and tourism-related industry practitioners and other different groups were higher on travel investigation on cognition Education. The results show: the main problem of the various groups currently exist in Gansu tourism higher education and professional awareness about tourism management segments more consistent, and the distribution ratio in the relevant curriculum theory courses and practical classes as well as the impact of tourism management graduates the key issue of employment and other aspects of awareness larger differences. Based on this, five suggestions for the better development of tourism in Gansu Higher Text: first of all,emphasis on practical aspects to train their professional competence. Second is based on market demand for professional travel management segment accordingly. Thirdly, strengthen the construction of practice base to improve their practical ability. The fourth is attaches great importance to the students' practice management, to improve their ability of practice. The last is to set up pre-service training center, a joint company to do pre-job training and introduction of choose and employ students, etc.