Study On The Application Of Integrated Communication In The Teaching Of Tourism Culture

In today's society,the information is developing at a great lick.The way to get knowledge becomes more and more.A variety of information dissemination methods is growing,such as network class,which makes the traditional way of teaching is affected.It is both an opportunity and a challenge for the college.Integration of emerging and traditional teaching methods is the only way to win the competition between colleges.In the process of teaching,the knowledge information can be disseminated automatically.Integrated Communication theory can convey information effectively within a limited time,and help to change one's cognition and subsequent behavior.This paper aims to apply Integrated Communication theory to the teaching of tourism curricula,and design the tourist cultures teaching to improve the teaching effect of the course of Tourist Cultures.First,this paper discussed the essence and connotation of the Integrated Communication theory in the aspects of formation,content and impact.And then the value analysis of the application of the theory in teaching and Tourist Cultures teaching were conducted.Second,after obtaining the survey data through questionnaire,analytic hierarchy process(AHP)and fuzzy comprehensive evaluation method were applied to analyze the communication effect of the Tourist Cultures course content that integrated.Third,the principles and strategies in Tourist Cultures teaching were made and the teaching design was redesigned on the basis of Integrated Communication theory.At last,a case study was used to proof that applying the Integrated Communication theory into course teaching was feasible.All in all,by teaching,the knowledge information can be disseminated automatically.Thus,integrating the variety of information dissemination along with applying the Integrated Communication theory into course teaching,has very important theoretical and practical significances for colleges.It can help to improve the quality of teaching and the efficiency of knowledge transmission.